Improving Your Lead Acquisition & Management

LMG Consulting provides services that address the specific areas where you feel your lead generation programs could use some super-charging. Our goal is less about making wholesale changes and more of a surgical approach, working with you to identify particular areas where improvements can immediately impact your campaign results.

We break down our consulting services into four (4) key areas:

Strategy
We can work closely with you to first ensure that you have achievable and measurable program goals. Then we can help you build out the strategies that help support that goal achievement:

• Prospect, Lead, Opportunity and Revenue Forecasting
• Segmentation/Targeting
• Profile/Persona Development
• Contact Strategy/Decision Chain Marketing
• Offer Strategy
• Database/List Acquisitioin
• Platform and Channel Strategy

Process Improvement/Development
Our process audits can help you identify areas where improved (or new) process steps can create efficiencies and save you time and money -- practice areas include:

• Lead Management Process (identify, capture, score, nurture, route, track) leads)
• Offer Mapping through the AIDA Model
• Triggered Messaging
• Tool/Application Workflows

Program Excellence
How much are your current program tactics and execution taking advantage of the latest thinking and technologies designed to help you find your targets (and your targets find you)? Our experience in cutting-edge digital (and offline) program development includes:

• Social Media Marketing
• Inbound Marketing
• Online Media/Content Syndication
• Paid/Organic Search
• Online Direct Response/Email
• Multi-Channel Campaign Development through AIDA
• High Impact Direct Mail

Measurement & Optimization
Once your programs are in-market, the capability to experiment and test different elements, gather/analyze those results, then make changes to optimize your campaigns is what ensures you're getting the most out of your marketing investments.  Our testing regimens include:

• A/B and Mutli-Variate testing
• Creative/Design
• Offers
• Lists
• Timing/Frequency
• Platform/Channel