First We Help You Find Leads. Then We Make Your Leads Better.

LMG Consulting provides direct marketing and lead generation consulting services that first find, then fine-tune your leads. Our approach combines fundamental direct marketing strategies with the very latest innovations and ideas in digital demand generation. We help you build campaigns that attract your targets, increase your conversion rates and create higher quality leads that lead to more opportunities and increased revenue.

Strategy. Process. Tactics.

We first work with you to help set achievable and measurable goals and create strategies that link to those goals. We then either enhance existing (or help build new) lead gen processes that can be tested, improved, repeated and then promoted for use throughout your marketing team.

Then the fun part -- creating the campaign elements. Our approach stresses the development of multi-channel programs aimed at each specific target in your decision chain as they progress through the marketing funnel with a special emphasis on digital platforms and tactics.

We show you how to create an inbound marketing orientation using social media like LinkedIn and blogs to enable prospects to find your brilliant ideas (and products). Then how to add tags to that online content to have it show up in organic and paid search results so that even more people can find you. And linking it all to your online display advertising to create lead generation programs that both drive demand and build awareness.

Testing. Optimization. Success.

Finally, we help you to do the testing and fine-tuning of those elements to discover what really works. Experienced marketers know that real program excellence rarely results from your first shot of of the box. So we test, review results, make changes, test again. Tweaking even the smallest campaign elements with a laser-like precision to find the perfect combinations that maximize campaign success.

Leadership

Bill Lawler
Has specialized in providing hands-on direct marketing and lead generation leadership drawn from over 12 years experience working with the world's top technology companies (Oracle, Palm, Nortel, Siemens),internet start-ups (Moai) and a global advertising agency (McCannErickson). Bill brings a reputation as a leading voice on B2B demand generation for Fortune 500 companies in the San Francisco Bay Area andbeyond.

Many follow his observations on his blog Lawler on Leads, where he provides ideas, feedback and opinion on lead generation strategies, process creation and campaign development. Bill received his MBA in Marketing from the University of San Francisco and his B.S. in Economics from Clemson University.

Tim Lawler
Brings a wealth of direct marketing and demand generation experience to help you identify areas where improved (or new) process steps can create efficiencies and save you time and money. Tim's primary focus areas include strategy, program development and execution, digital program creation, campaign analytics/optimization and the implementation of new marketing technologies and tools.

Tim's hands-on experience building marketing databases and customer relationship management(CRM) initiatives have helped acquire and retain high-value customers for both corporate organizations and professional associations. Tim received his B.S. degree in Economics from Florida State University and Certificate of Strategic Management from the American Management Association.